QR Code Marketing Guide

QR codes can improve marketing campaigns by connecting print, packaging, signage and offline experiences to measurable digital actions.

Where QR codes fit in marketing

QR codes are strongest when they remove a step. They can send people from a poster to a landing page, from packaging to instructions, or from a receipt to a review page.

Campaign ideas

Use QR codes for discount pages, competition entries, product demonstrations, installation guides, customer surveys, newsletter signups and booking pages.

Tracking considerations

Use trackable URLs where appropriate, but keep the destination trustworthy. A recognisable brand domain usually creates more confidence than a vague short link.

Measurement

Measure scans, landing-page visits, conversion rate and downstream actions. A high scan rate means little if the destination fails to convert.